Purchasing power in Canada – iPhone 15

Trigger alert! Price Comparison: iPhone 15 in Brazil and Canada

Nowadays, the disparity in product prices in different parts of the world is an undeniable reality. A clear example of this can be found in the price comparison of the much desired iPhone 15 in Brazil and Canada, and how this relates to minimum wages in each country. Let's take a look at this comparison and reflect on the implications of this in our daily lives. (Trigger warning! You may feel extremely depressed reading this).

iPhone 15 price

In Canada, the iPhone 15 is on sale starting at 1,449 Canadian dollars. In Brazil, the same device is offered from 6,569 reais (OMG!) These numbers, in themselves, already demonstrate a large discrepancy.

Percentage of Minimum Wage

Here is the point that deserves our attention. When we compare the price of the iPhone 15 with the minimum wage in each country, the difference is even more striking. At the Canada, where the minimum wage is around 2,450 Canadian dollars per month (varies from province to province), the iPhone 15 represents around 59,18% of that amount. This means that a person earning the minimum wage in Canada would need to allocate around 59.18% of their monthly salary to purchase this device.

About that, in Brazil, where the minimum wage national is R$ 1,320.00 per month, the iPhone 15 represents approximately 498% of that amount. In other words, a person earning the minimum wage in Brazil would need to spend around 4.98 times the value of their salary to buy the same product.

And how many hours would a person need to work to afford an iPhone 15 in each country?

In Canada:

  • iPhone 15 price: 1,449 Canadian dollars
  • Minimum Wage: 2,450 Canadian dollars/month

A person in Canada earning minimum wage would need to work about 0.59 month (or approximately 18 working days) to buy an iPhone 15.

In Brazil:

  • iPhone 15 Price: R$ 6,569.00
  • Minimum Wage: R$ 1,320.00/month

A person in Brazil earning minimum wage would still need to work about 4.98 months (or approximately 149 working days) to buy an iPhone 15.

Keep reflecting, folks! – Purchasing Power

This comparison serves as a reminder of the great disparity in prices and purchasing power between different countries. Canada, in this example, illustrates a greater accessibility for purchasing the iPhone 15 compared to Brazil. However, it is important to note that this is just a small sample of what happens in both countries.

There is thousands of other products which also present this significant difference in prices, making them inaccessible to many people in less developed economies. This is not just limited to electronic devices but also to essential items such as food, housing, travel, medicine, clothing and education.

It seems simple, but its impact is profound. A society in which purchasing power is more equitable tends to be fairer, with less ostentation and inequality. For this and other reasons that many Brazilians choose Canada as a country to immigrate or study (or both). 

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